Well, to give an update on the progress of my business.. At present, it’s non-existent. But in fairness, I was warned by Bharath to expect no students for at least a month after getting started. I’m doing somewhat better than that as my wonderful partner, Owen, has been coming along to support me. He’s not a fan of yoga but his love and belief in me is certainly proven by his willingness to train just so I get the experience behind me. I do love that man.
As I’m sharing an office with other people, each time I set up I need to pack down all the tables, chairs etc - which all takes time. Whilst quickly setting up the room tonight in preparation for a possible class, I couldn’t help but smile and think “humble beginnings”. These are the lean years i will one day look back on and be grateful for. Don’t get me wrong, I’m grateful for them now, but it would be lovely to have at least one person come along and assure that I can teach and am headed down the right path.
During tonights class with Owen, a woman and her children (who were walking by) stopped in. She was very excited to learn that I was commencing classes in her area. Apparently she lives just down the road and she will certainly come along. Her and her friends. She took some brochures after explaining she doesn’t like going to her Bikram class, which is also a fair distance away. That’s a positive! Plus, she’s seen the space and still seemed happy to come along. Part of my problem is feeling embarrassed about the space. It’s a stocked up, moth ball smelling office which zero visual appeal. It’s an added challenge starting in a location like this as the rest of the world tends to train in glammed up studios. I know it would be different if I were in India - this studio space would be like a palace - but here, I’m finding people have different expectations. Or do they? I’m sure those people who are committed to their training couldn’t care less about the space. So long as they get the results, they’re happy. These are the people I need to attract.
I would be lying if I didn’t say money is an issue. I’m currently paying rent for a space which is making zero return, and for someone who doesn’t have those funds in the first place - it’s some what a worry. But in saying that, I’m sure this is only temporary and it will balance out. I’m also going to try and seek Crowdfunding via Pozible. Any cent to contribute to the business start up will help.
Well, time for rest. Tomorrow is another day.